Sunny label concept
Project Description
Sunny is a local beverage company with a product line that previously included 0% radlers. This offering has been expanded with a new series featuring flavored tonics.
I created this exciting label concept for the new product, playing with silhouettes and illustrated elements.
és rajzos elemekkel játszik.
The goal was to create packaging with a youthful and exciting appearance. It was also important for the new design to fit in with the existing products and carry the identifying logo of Sunny.
In the solution, I utilized illustrations
of the main ingredient materials, creating colorful, uniform backgrounds with their silhouettes,
which broke the clean white base material.
Ultimately, this concept was not implemented; a different solution made its way to the stores.