Sweet moments by irena - logo design
Project Description
Irena is a true gourmet pastry chef: handmade chocolates, marshmallows, and chocolate bars are born under her hands as if by magic. She decided to showcase her retro confectionery offerings with similarly unique solutions in her newly opened dessert house.
The elegance of the logo reflects the uniqueness of the desserts, while the handwritten letters evoke an intimate atmosphere.
The butterfly symbolizes both lightness and playfulness: after all, the reinterpretation of classic recipes also happens in this way in the confectionery.
Irena cleverly incorporates the characteristics of Carpathian cuisine into her pastries - therefore, this characteristic couldn't be left out of the logo either. The vivid red and almost black colors suggest passion, of which there is no shortage.